Chen Shih-chung's Taipei Mayoral Campaign Logo Turns Into a Disaster on Face Masks

Chen Shih-chung, who plans to run for Taipei mayor at the end of the year, has recently been actively recruiting medical personnel to endorse him. In one scene, a crowd of white-coated doctors gathered in front of the microphones and all put on face masks — presumably distributed by Chen’s campaign office — and it was nothing short of an eye-searing, natural-disaster-level catastrophe.

In recent years, graphic design has become a very important part of election campaigns.

Especially for younger voters, rather than spending time grinding away at policy like making soy milk, it’s more direct and effective to simply feed them a simple, easy-to-understand logo that also looks trendy.

This time, Chen Shih-chung’s bid for the Taipei mayoral seat is naturally no exception — they rolled out a logo design with an arrow as its main visual.

But — and here’s the but — the design that originally looked neither good nor particularly ugly, once printed onto face masks and worn by a group of people standing in front of the camera, instantly became disgust at its absolute peak.

Due to copyright concerns, and to let everyone more intuitively understand what image my eyes actually saw, I drew the illustration myself. Please see the diagram below.

Illustration of the crowd wearing Chen Shih-chung’s campaign logo masks

Well, I won’t say more. Whatever you see is whatever you see.