Apple TV+: What You Need to Know About Apple's Streaming Service

Following the update to macOS Catalina 10.15.1, users undoubtedly noticed a brand-new icon labeled ” TV+” appearing in the Dock. First previewed at Apple’s March keynote, Apple TV+ officially debuted on November 1 as Apple’s dedicated over-the-top (OTT) streaming subscription platform.

Please note the difference: Apple TV was introduced in 2006 as a digital media hardware set-top box, whereas Apple TV+ represents the ad-free subscription-based video streaming service.

Similar to Netflix and Chunghwa Telecom MOD, users can explore individual digital film rentals, digital movie purchases, or subscribe to the monthly streaming service. Looking at the launch catalog, several Chinese-language films and international studio releases have already landed on the platform for purchase or rental.

Apple TV+ Pricing & Subscription Details

• Monthly Subscription Price: NT$170 per month (or $4.99 USD in the United States).
• Free Trial: Includes a 7-day complimentary free trial.
• Hardware Purchase Promotion: Anyone purchasing an eligible new iPhone, iPad, iPod touch, Apple TV hardware, or Mac receives a full one-year free subscription to Apple TV+.
• Family Sharing: A single subscription can be shared with up to six family members via Apple Family Sharing.

Initial Impressions

At launch, Apple TV+‘s library of original productions remains modest compared to the extensive back-catalogs of Netflix or MOD, featuring flagship originals such as The Morning Show, See, For All Mankind, and Dickinson.

While the introductory lineup is relatively small, Apple’s video fidelity is superb, delivering 4K HDR, Dolby Vision, and Dolby Atmos audio across compatible hardware. For eligible customers redeeming a complimentary one-year hardware bundle, it serves as a welcome addition to the streaming living room.